Online Persuasion: 7 Ways to Convince People to Buy

Persuasion is not rocket science. It requires an understanding of all aspects of human nature, which usually work automatically or at the subconscious level of humans. Here are 7 ways to persuade people. Although this article focuses on websites, it also applies to online stores.

1. Show what others are doing - Show people what others are doing.

People observe others and often imitate their behaviors, especially in situations where they are uncertain. This psychological phenomenon is called "social proof." People feel reassured and frequently base their decisions on the actions of others. They assume that others have more knowledge or know better than they do.

You can enhance online social proof through the following methods:

- Display the most popular items.

- Display "Customers who bought these also bought."

- Display best-sellers.

- Display certificates or awards.

Additionally, people tend to do what those they like are doing.

2. Show user-generated reviews - Provide user reviews