From the Shoes Expo to the Sports Expo, the Jinjiang Shoes Expo gets rid of its previous marginal positioning.

The China (Jinjiang) International Footwear Fair is held annually in April. Since the torch of the footwear fair was lit in 1999, this year marks the 10th edition. As the ancient saying goes, "It takes ten years to hone a sword!" Looking back on the ten-year journey of the Jinjiang footwear fair, although it may not be considered a monumental achievement, it has certainly made significant contributions. Over the course of a decade, the Jinjiang footwear fair has played an extremely crucial role in promoting the strategic restructuring of the Jinjiang footwear industry's upgrade. Especially in the early years of the 2000s, the Jinjiang footwear fair not only propelled the entire footwear industry in Jinjiang but also helped establish many well-known footwear brands from Jinjiang.