Failed Case of Online Marketing: Hype on Master's Degree Holder Selling Pork in Competition for a Post

At the beginning of the year, my blog reprinted an article titled "Banned Wang Laoji" - a successful case of online event marketing. Today, I saw a failed case of online event marketing and would like to share it here for comparison.

"Selling pork is no different from selling home appliances or computers. The richest man in China became wealthy by selling rice cookers. Perhaps you can aspire to become the richest man in China's pork industry." - A recent statement by Chen Sheng, chairman of Guangdong Tian Di Food Group, has sparked heated discussions on the Internet.

Here, we will not discuss the differences between pork and home appliances or computers. Guangdong Tian Di Food Group, which has gained attention through a recruitment event, has obviously become a hot topic in the media during this period. The spread of information on the Internet has rapidly increased its fame and brand popularity. What kind of company is this? Is it really true that Tian Di Food Group organized a recruitment event with over a thousand postgraduate students competing, just to sell pork? Apparently, if one truly believes that Tian Di Food Group is in the business of selling pork, then perhaps "qs IHS-IN" is written backwards.