The world's first functional famous liquor -- Wuliangye Gold Wine will hit our city at the end of this month. Reporters learned yesterday that the Giant Group has taken over the global marketing of this wine. As an important city in western China, the Giant Group is planning to carry out intensive advertising campaigns in the Chongqing market, with a force no less than that of Brain White Gold. On October 28th, at the Great Hall of the People, the world's first functional famous liquor -- Wuliangye Gold Wine was officially launched.
Wuliangye spent ten years brewing Gold Wine
It is understood that in the brewing of Gold Wine, on the one hand, it maintains the rich and mellow taste of strong-flavored liquor, and on the other hand, it integrates the health care functions of valuable Chinese medicine. Its color is amber, looking crystal clear and translucent. Apart from its color, its taste is almost no different from Wuliangye liquor.
Chen Lin, the brewer of Gold Wine and inheritor of Wuliangye's secret recipe, introduced that Gold Wine is carefully selected from authentic medicinal materials such as old turtle shell, Tianshan deer antler, American ginseng, Ningxia wolfberry, Hanzhong Eucommia, Guanzhong honey, plus Wuliangye base wine for brewing, and it took 10 years to research and develop.
"Silently integrating such a rich variety of tonics into Wuliangye's base wine without any flavor, while preserving the complete top-notch taste of the base wine, is a very remarkable achievement," said Shen Yifang, head of the National Baijiu Appraisal Expert Group.
It is understood that Wuliangye Group's target is to expect sales of Gold Wine to reach 10 million bottles by next Spring Festival.
Giant takes over global marketing