Once upon a time, there was a company with two departments: the traditional business department and the e-commerce department. At first, the performance of the traditional business department far exceeded that of the e-commerce department. Gradually, however, the e-commerce department's performance improved, even surpassing that of the traditional business department...
The employees in the traditional business department became discontented. "We run around in the wind and rain every day, while they sit comfortably in the office and still manage to outperform us!" The head of the traditional business department approached the boss, requesting the redistribution of the e-commerce department’s customer resources, and the boss agreed.
Now it was the turn of the e-commerce department employees to feel unbalanced. "You only see the rewards but not the hard work behind it. Our customers didn’t just fall into our laps; we worked tirelessly for years, promoting online day and night to achieve what we have today. Was it easy for us?"
The Lidian CRM system suggests: Since e-commerce has proven to be highly promising, why not strengthen the e-commerce side and gradually phase out traditional sales? An excellent business department should possess both traditional sales capabilities and online sales capabilities.
What are your thoughts? Feel free to share and discuss further.