The goal of implementing customer relationship management is to make full use of customer resources, understand the enterprise's customers, better meet customer needs and retain them, improve customer satisfaction and loyalty, and establish long-term, stable relationships between enterprises and customers. Enterprises can significantly benefit from continuously strengthening customer relationship management, achieving profitability through higher customer satisfaction. This not only improves the economic benefits and market competitiveness of enterprises but also allows customers to enjoy personalized services and better customer care, benefiting both enterprises and customers. It can be seen that customer relationship management enables enterprises and customers to achieve a "win-win" situation, and may even lead to a "multi-win" for all parties involved.