Brand Mindfulness - An Initial Exploration of Sexy Marketing Practice

As a concept originated in the United States, omni-media emphasizes on promoting products and concepts through websites, TV programs, radio programs, newspapers, books and magazines to create new brand media communication approaches. Benefited from the development and promotion of information technology and Internet technology, the concept of omni-media has been finally realized. This three-dimensional and all-round communication approach has greatly changed the operation modes of traditional brand marketing and brand communication, and also greatly promoted the development of brands in the omni-media era.