Investigations into enterprises that have successfully implemented Customer Relationship Management (CRM) reveal that a 10% increase in customer satisfaction leads to a 51% rise in sales per salesperson, a 21% reduction in sales and service costs, a one-third decrease in the sales cycle, and a 15% increase in profits (Source of article: http://www.lidiansoft.com). Therefore, it goes without saying that studying the importance of CRM for businesses is crucial — enhancing efficiency, expanding markets, increasing sales and profit margins, retaining old customers, acquiring new ones, and reducing market and sales costs, among other benefits.
This article is from Lidian Customer Management Software (http://www.lidiansoft.com).
Detailed source: http://www.lidiansoft.com/blog/post/1322.html