I saw this passage on Weibo: The CRM of a software company lacks in the management of potential customer information. The information was sent to one of the group's branch companies, but it was addressed to the chairman. This invitation is for the annual meeting that starts on April 22nd, and I just received it today. 1. Data error; 2. Lack of analysis, the chairman of a company would not be interested in an IT conference; 3. Wrong recipient, wasting postage and printing costs; 4. Failing to attract the attention of the top executive of the enterprise.
What if the company uses Lidian CRM customer management software?
1. First of all, we need to ensure the accuracy of customer information. If the customer information is inaccurate, then everything else is out of the question.
2. Customer data analysis, who should be invited to the IT conference? The head of the company's IT department? Or the head of the company? Or some other position or role? Then, through the query (grouping) function of the Lidian customer management software, find the target audience.
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