Who are your customers? What do they really need? What are they buying now and what will they buy in the future? Where do they buy? How do they buy?... How can you find clear answers to these questions within your vague customer base? ... Customer Relationship Management (CRM) enables you to identify and target the right customers, providing the right products or services at the right price, at the right time, through the right channels, effectively meeting the needs and desires of your customers.