First Entrepreneurship Network - "The Art of War" and Public Relations Planning

"The Art of War" is a shining pearl in the ancient culture of our country. As a sacred classic of military science, the military planning thought contained in "The Art of War" is a profound and rigorous system with broad and precise views. In his article "The Art of War and Public Relations Planning," Professor Yue Xinglu discussed ten major military ideas from The Art of War that can be applied to corporate public relations planning. This paper intends to take these ten ideas as a starting point to discuss Mengniu's marketing strategies.