In the past few years, the price war in the domestic market has not cooled down. Mobile phones, automobiles, and home appliances remain the hotspots of intense price competition. However, those who pay close attention may have noticed that we no longer hear from Galanz, once known as the "price butcher," in this battle. Instead, what we see is a pricier Galanz. For example, Galanz, which became synonymous with high-end microwave ovens through its "Gourmet Wave Microwave Oven," or Galanz, which emphasized quality over price after entering the air conditioning market, or Galanz, which focuses on cooperation and alliances in its marketing strategy.
As a consulting expert who has long followed and studied Galanz, I have been a strong critic of the "price war logic" represented by Galanz. Therefore, I have been a staunch supporter of Galanz's transformation in recent years. So far, this process has been basically successful, and you can watch the description of this process on CCTV’s "Dialogue." However, it was precisely during this dialogue that I criticized Galanz on the spot. Why?