What sharp tool can reduce the complexity and uncertainty of brand building and go straight to the core of the brand system - stories. Stories are related to a brand's success, and exciting brand stories are especially precious. The "story marketing" proposed in this book is not only a marketing method, but also the core and soul of brand building. The book vividly tells successful cases of brand establishment through story marketing in various fields with practical examples, and introduces how to design story archetypes, how to conduct story dissemination, and how to design profitable models for story marketing.
The most beneficial insight this book provides to readers is: in this era, the way of brand building is not just about producing a material product for those in need, but more importantly, finding a story that helps people with dreams achieve them!
This book is a must-have classic for brand building and marketing management.