Core Tip: Under the macro environment where the current financial crisis is affecting the economy, the Xiaogan branch of the Industrial and Commercial Bank of China (ICBC) has strengthened its service awareness through improving bank branch construction and financial center facilities in terms of hardware, as well as enhancing personnel allocation and employee training in terms of software, thereby boosting the core competitiveness of the bank.
In 2009, the Xiaogan branch of the Industrial and Commercial Bank of China gave full play to the role of channel construction in improving high-quality service levels and expanding the high-quality customer base. It further strengthened the construction and resource allocation of branch channels, optimized and integrated the layout of all branches under its jurisdiction, gradually achieving diversification of business types and standardization of business functions. The service image and appearance of the branches have been updated, and the core competitiveness has steadily improved.