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Starring:
Han Na, Lee Beom-soo, Song Yoon-ah, Park Yong-ha
Two weeks after "Hong Gildong" first won the water and wood drama ratings crown, the ratings landscape of Korean Wednesday and Thursday nights changed again. On the evening of December 12th, "On Air," co-starring Song Yoon-ah and Kim Hye-na, defeated "Hong Gildong." The Korean drama "On Air" Episode 10 gained its first ratings championship since its premiere. According to the data from the ratings survey company TNS Media, on the evening of December 12th, the viewership rating for "On Air" reached 14.7%, defeating "Hong Gildong" with a 14.5% rating. Meanwhile, M's "Who Are You," which premiered alongside "On Air," had a mere 9.5% viewership rating on the evening of December 12th, ranking last in the water and wood drama ratings.
The viewing pattern of Korean Wednesday and Thursday night dramas has changed. Until just a few days ago, M's drama "New Heart" maintained an absolute advantage in the ratings rankings until it ended its run, leaving S and K TV dramas competing for the second place position. However, with the conclusion of "New Heart" and the debut of several new series, this viewing pattern has undergone some changes.
From last week's ratings performance, S's new drama "On Air" outperformed M's new drama "Who Are You." The viewership rating for "On Air" was 14.3%, while "Who Are You" only managed a 10.2% rating. Finally, S's station could breathe a sigh of relief, erasing the shame brought by the poor ratings of "Not A Party." "On Air" tells the stories between popular artists, management companies, screenwriters, and PDs. The work and lives of screenwriters and PDs are not well understood by most people, and "On Air" precisely captures the curiosity of the audience to create such a series. The star-studded cast of "On Air," including guest actors Jeon Do-yeon, Seo Kyung-sik, and Lee Hyori, all delivered commendable performances.
On the other hand, M's "Who Are You" failed to carry on the legacy of "New Heart" and lead the Wednesday and Thursday night dramas, which is regrettable. Although one week's ratings cannot determine success or failure, compared to "New Heart," which achieved a 20% viewership rating at its premiere, "Who Are You" inevitably appears lackluster. "Who Are You" is a romantic comedy filled with love, but due to the inclusion of soul possession content, it may bring a sense of unfamiliarity to the audience. This is also one of the reasons for its poor ratings.
K's drama "Fast Blade Hong Gildong" has claimed the top spot in the water and wood drama ratings for the first time. However, whether it can continue its success remains uncertain. "On Air" will become its strong competitor, and "Who Are You" also has the potential to catch up. A relevant person from the television station said: "It's hard to predict the tastes of the audience, so it's also difficult to predict the success or failure of a drama."