In response to the heated discussion online about the zodiac advertisements released by Hengyuanxiang during the Spring Festival, the group held a seminar today at the Beijing Press Building, inviting marketing experts for interpretation. Ding Xiuwei, brand media consultant of Hengyuanxiang, responded to the capital media, revealing that the twelve zodiac advertisements were this year's New Year's Eve version, aiming to greet the twelve zodiac audiences across the country, and would only be broadcast during the Spring Festival.