Beijingers use the phrase "grabbing winter-stored Chinese cabbage" to describe the chaotic scenes at H&M store openings, like the Xidan Joy City store that opened on April 30 and the Qianmen store that opened a week earlier. However, Lex Keijser, H&M's General Manager in China, said: "Such scenes are not uncommon for me; similar situations occur during H&M store openings in other parts of the world." This statement is true—dresses priced at 49 yuan, shirts and pants at 99 yuan—are simply too tempting. After all, this is a fashion brand that collaborates with top designers like Karl Lagerfeld and Rei Kawakubo, as well as superstars like Madonna, Kate Moss, and Maldini. If you're willing to brave the crowds, you can purchase the latest seasonal fashions at extremely low prices. Perhaps everyone has this in mind, which is why, even though there are long lines at the cash registers, people continue to pour in endlessly.