In April, 2009, "Ugly Woman Wins All (the third season)" was put on the agenda. This season of "Ugly Woman Wins All" is tasked with the important mission of "innovation and change" just like "Transformer". Hugest International Media Group proposed the creative idea, and the director Zhang Feng boldly incorporated a great deal of singing and dancing into the plot, creating China's first TV series in musical style. In addition to the singing and dancing drama, the third season will also focus on the plot. It is reported that there are many highlights pre-set in the plot like color eggs, which will bring everyone more audio-visual experiences. During the shooting period, the production team continuously exposed a great deal of screen captures and off-stage photos, arousing audience's expectations. Many webizens have been expecting for this drama series, and the main creative staff of the crew also expressed that "there are many highlights in the third season, and it will be very good-looking."