If the shortage of hardware products is still understandable, it is quite rare to see a large number of players eagerly waiting with cash for software markets that use cheap CDs as media. "Super Smash Bros. Melee" is clearly a game that can easily sell over a million copies. The initial shipment volume in Japan was only 300,000 to 400,000 copies. The video game retailer Lepton has already issued a notice to customers stating that there is a severe shortage of this product. Lepton received 806 pre-orders, but the first batch of supplies only had 154 sets. Lepton attempted to purchase additional stock at full price from other channels, but no one responded. As a result, it acquired an additional 100 sets at the high price of 7,350 yen to ease the supply tension - the purchase price of 7,350 yen is even higher than the retail price of 6,800 yen! This means that the store is actually fulfilling the pre-order contracts at a loss. Overseas retailers, seeing this situation, have already closed their pre-order services. Players in other regions who are waiting for the Japanese version may have to wait a little longer. Is this part of a scarcity marketing strategy?