"Xili Ge", the stylish beggar who became a sudden Internet hit at the beginning of this year, launched the "Xili Brother" menswear. A press conference was held in Shanghai on December 30, 2010 to invite all media concerned about Xili Ge to attend: Xili Ge Cheng Guorong pioneered the "Xili Brother" men's wear brand and received tens of millions yuan of angel investment.