CNSN reported that in the past two days, an unconfirmed rumor was spreaded around that the recent sale of part of Alibaba shares by Jack Ma was due to personal reasons. Meanwhile, rumors about Ma's marital changes also spread within the industry. Relevant personnel from Alibaba quickly published an article to counterattack. However, it is worth noting that, unlike the conventional practice of other companies to issue formal announcements, Alibaba used a post by an old employee to dispel the rumors.