The Ministry of Education this year has produced the first lesson of the school year, "I Love You China," which will be aired nationwide on the evening of September 1. Education Minister Zhou Ji personally made a video endorsement for the program, which will be shown at the beginning of the show. In the "lesson," Minister Zhou Ji speaks with deep emotion, just as he did when he was a university professor, and explains to students across the country the significance of the 60th anniversary of the founding of the People's Republic of China.