Is the hype entertaining the masses, or just making fools of them for fun!

The year 2009 was the year of hype, and the year of being "out". You're out if you don't know Hunan TV; you're out if you don't know Zeng Yike; you're out if you haven't watched the "once-in-500-years" solar eclipse; you're out if you haven't heard of Jia Junpeng; you're out if you don't care about the Air Stewardess Gate or the Street Gate scandals; you're out if you haven't heard of the晕机女 ( airsick woman) or the Beijing Aston Martin girl. In short, you're definitely out!