FRED PERRY S07 COLLECTION STYLE BOOK - PKPOP Trendy Lifestyle Magazine - Fashion Trend Indicator - Fashion Information Center

The enduring classic status of Fred Perry lies not only in its continuous introduction of new fashion items to cater to the market but also in the fact that the material and cut of its polo shirts have remained unchanged since the first one was produced in 1952. Moreover, Fred Perry's classic clothing has become a recent trend favorite. In the 1960s, with the rise of Mod culture, Mods sought to differentiate themselves from the white T-shirt and jeans style popularized by Marlon Brando and James Dean. They requested Fred Perry to produce polo shirts in various colors, making Fred Perry the first brand to transition from producing sportswear to casual wear. By 1966, when England won the World Cup and football fever swept the nation, the Fred Perry shirt became... (perhaps there is some missing context for "%9", but this provides the main translation).