H&M, the fashion kingdom from Sweden, opens in Shanghai - PKPOP Trendy Life Magazine - Trend Indicator - Fashion Information Center

by huikit on 2007-04-25 00:18:02

Hennes & Mauritz (H&M), a Swedish clothing chain and fast-fashion brand with annual sales of over 13 billion Euros, officially entered the Chinese market. At 11:00 AM on April 12th, its store at the intersection of Huaihai Road and Sinan Road opened, where nearly a hundred meters of frantic customers had already lined up in front of the door waiting to enter the store.

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