Why are the Kappa girls in Shanghai's East Building so "popular" - Age1983

Around October 27th and 28th, a video of a female employee at the East Tower Kappa store appeared on a well-known local Shanghai forum. The video lasted for a total of 12 minutes and was reportedly a full recording of a sexual transaction involving a certain female Kappa employee. The quality of the video was said to rival professional adult films, with extremely clear visuals. After its release, the video quickly became a hot topic among netizens and was widely shared through MSN among white-collar workers. During the Singles' Day on November 11th, it was humorously referred to as the "Singles' Day New Year Film."

In recent years, with the emergence of internet personalities like "Sister Furong," "Muzi Mei," and "February Girl," more and more people seem to believe that one can become an overnight sensation online. Simultaneously, there's also growing belief in the concept of "stripping for fame." The incident involving the East Tower Kappa girl once again confirms this phenomenon.

Following the "Sex Photo Scandal," the video of the East Tower Kappa girl quickly swept across the internet, appearing on the popular search lists of search engines. Overnight, it became a hot topic of conversation among netizens during their leisure time. Why has the East Tower Kappa girl become so famous? I have summarized the reasons into two main categories, which could be called internal and external factors.

On one hand, the East Tower Kappa girl herself had aspirations to become famous, which could be considered the internal factor. There is a saying: "A soldier who doesn't want to be a general is not a good soldier." Applying this here, "A netizen who doesn't want to become famous online is not a good netizen." The East Tower Kappa girl likely harbored such thoughts. Otherwise, after the video spread, she would have felt deeply hurt, mimicking the protagonist of the "Sex Photo Scandal" by retreating from the "entertainment circle" or issuing a statement claiming her innocence. Instead, she continued to employ further means, making a series of sensational statements that stimulated public senses, aggressively promoting herself even more. She openly launched what she claimed to be her official blog, brazenly demanding exorbitant prices, aiming to "convert fame into profit" and comparing herself to "Muzi Mei," demonstrating an attitude of "shocking people to death if necessary" and "not stopping until achieving fame."

On the other hand, the enthusiastic discussions by various netizens contributed to her rise to fame, serving as the external factor. "Many hands make light work." Imagine, if not for the active promotion—overt or covert—by these numerous netizens, would the East Tower Kappa girl have found the market to continue her "performance"? For a long time, people have been highly interested in celebrities' private lives, giving rise to a group of "paparazzi." With the development and popularization of the internet, ordinary people's privacy is increasingly exposed online, becoming objects of heated discussion. Curiosity is a natural human trait, which is not inherently wrong, but using others' privacy as personal entertainment seems somewhat cruel. Some netizens argue, "Since I don't know her, just watching won't affect anything." However, the principle of "Do unto others as you would have them do unto you" applies; if one day your own indecent photos became the subject of street gossip, wouldn't you feel chilled to the bone? Although some are willing to gain fame this way, they are still in the minority. Most netizens would not wish to achieve fame through undignified means like "exposure" or "nudity," as evidenced by the lack of acceptance towards figures like "Sister Furong" and "Muzi Mei."

To maintain a clean online environment, everyone has a role to play, starting with oneself. If each person were to care a little less about others' privacy and not provide fertile ground for those seeking to become overnight sensations online, the disappearance of "very pornographic and violent" content on the internet would be within reach.