10,000 BC is the second film of German Hollywood director Roland Emmerich to be officially released in China. His first close contact with Chinese audiences was through The Day After Tomorrow, which made many industry insiders very surprised. On May 28th, 2004, The Day After Tomorrow, a natural disaster themed film, premiered in China simultaneously with its global release. Initially, this film without big star participation and large-scale promotion was not highly anticipated, but in the end it actually achieved box office revenues of 81 million yuan, becoming the runner-up on the annual imported films box office ranking list. Industry insiders responsible for the distribution of that film said that the high box office of The Day After Tomorrow was due to word-of-mouth among audiences, which not only benefited The Day After Tomorrow, but also 10,000 BC. According to reports by journalists, the official Chinese poster of 10,000 BC prominently displays the advertisement "New Work by the Director of The Day After Tomorrow".