"Who uses it, who shines!" - this slogan shouted out by a host of stars including Jay Chou has undoubtedly left a deep impression. However, it was recently revealed by the media that Renhe Group's subsidiary, Jiangxi Shalian Pharmaceutical Co., Ltd., is suspected of manufacturing "fake drugs." The Shalian brand Liangtong soothing eye drops endorsed by Jay Chou had their production approval number revoked long ago. (Yangtze Evening News, April 29)
Celebrity endorsements have become commonplace. Because they are big names and stars, they seem invincible in the public's mind, thus they are particularly fond of various social activities. As long as the merchants issue a check, they turn a blind eye to social responsibilities and obligations. They always show up when invited, and regarding the products they endorse, they don't conduct any on-site investigations but leave everything to the other party's arrangement. As a result, they pocket large sums of money, while consumers suffer from being deceived by counterfeit and substandard products, with no way to voice their grievances.