Audiences Call to Complain About Zhang Bai Zhi's Ad and Demand It Be Taken Off Air

by pubsense on 2008-03-15 16:51:48

It was reported that:

An advertisement for a certain liquid wash shot not long ago by actress Charmaine Sheh has already begun airing on major TV stations, but it has sparked no small amount of controversy. Some readers have even called in to our consumer hotline to complain, believing that the indecent photographs have already affected Charmaine Sheh's reputation. In order to avoid creating an adverse impact on children and society, the advertisement should be halted.

New advertisements are everywhere

In January this year, Charmaine Sheh secretly signed on to shoot an advertisement for a certain liquid wash. In the advertisement, she is dressed completely in black, neatly groomed, looking like a white-collar beauty with a very good mental state. Her brief lines are delivered crisply and clearly, definitely from her own mouth without any dubbing. This advertisement is currently being aired on many television stations, and during a certain time period, it has been repeatedly aired several times. It has also been published on some building advertisements, and its coverage seems indeed quite extensive.

Netizens suggest advertisement be halted

Instantly, this advertisement has become a hot topic on the internet. Some netizens believe that Charmaine Sheh has endured much pressure, and is extremely dedicated to her work. However, others hold opposing opinions. Some parents have called the newspaper’s consumer hotline to express: "Nowadays, kids already know about Charmaine Sheh and the sex photo scandal. Seeing her again appearing so gloriously on television will not be good for the children!" Many netizens have even more strongly suggested that the advertisement simply not be aired!

TV station: Airing advertisements follows regulations

The reporter contacted Ms Zhang, Charmaine Sheh's agent yesterday. However, when the reporter just mentioned the advertisement, Ms Zhang very sensitively expressed: "We are not accepting interviews now, thank you." Regarding the complaints from readers and opinions from netizens, the reporter sought out Hunan TV Station which is airing the advertisement. A relevant person in charge at the General Office of Hunan TV Station stated: "Our station airs advertisements that definitely follow the relevant regulations of the State Administration of Radio, Film, and Television as well as the Advertisement Law. We will not respond to other matters."