The different response attitudes of Edison Chen and Charlene Choi can be used as a typical case of the "Public Relations Crisis Management" course in business schools.
To be fair, these photos are self-portraits between adult men and women, all consensual and have nothing to do with outsiders. However, once the photos were leaked, these celebrities' entertainment careers would probably be greatly affected. The computer repairman who stole these photos not only contributed stunning one-of-a-kind photos to netizens but also sent himself behind bars. Here is Edison Chen's English apology letter.