From the notorious female Ah Yueyue to the previous Internet celebrities such as Sister Feng, Ma诺, and Yan Fengjiao's toilet door incident, in these hot Internet events and topics, we see that some people can become famous overnight, but may also instantly become the target of public criticism. While marveling at the power of the Internet, people may not know that these online phenomena are often not naturally formed, but rather orchestrated by hidden hands behind the scenes. These individuals have their own system with clear divisions of labor, including planners, public relations specialists, and even hired thugs, forming a considerable force. Through the investigation of reporters, we can take a look at how they operate.