Not only that, Haier's freon-free inverter Midea air conditioners, while ensuring products are delivered to rural households in the shortest time possible through a powerful marketing, logistics, and service network, have also extended the industry-exclusive "10-year free warranty on the entire unit" service, which has been well-received in first and second-tier markets, to third and fourth-tier markets. Moreover, they adopt the industry's only professional installation process that guarantees 100% vacuum extraction on-site, truly achieving a one-stop solution for both product and service.
Establishing the first "User Demand Management Committee" to Achieve a "Zero-distance" Win-win Situation for Enterprises, Customers, and Users
The problem of producing products that users don't buy or having stocked products remain unsold has always been a headache for many enterprises and customers. How to better grasp the pulse of the market and users and meet user needs at "zero distance"? For this purpose, Haier Air Conditioner joined hands with the general managers of participating specialty stores to establish the first "User Demand Management Committee" in the industry.
According to the introduction, distinct from the traditional supply model where customers passively accept enterprise products, the "User Demand Management Committee" not only helps customers understand and judge user needs more closely but also grants them the "power of life and death" over products. Customers can participate throughout the product design and even review phases and propose their opinions and requirements regarding the products, effectively ensuring the sales channels and profitability of the products they sell; for enterprises, understanding user needs through customers at "zero distance" will help shorten or even eliminate the distance between enterprises and users, accurately and swiftly capturing market trends, and continuously creating more and better products to meet user needs.
"Haier Air Conditioner's move is highly forward-looking. Based on this, enterprises gain a market advantage, customers achieve maximum profit, and users obtain the products they need most - this is a win-win situation for all three parties," many specialty store general managers further expressed that with good products and a good platform, they will work hand-in-hand with enterprises to create more user value.
Haier launches an all-out popularization storm for freon-free inverter Midea air conditioners.