Title: "Will my blogging career be starting too?!"
Content: "Still not quite used to it... wait for me... let me adjust..."
That's all there was to it, yet it garnered: 524 comments | 62,805 reads |
112 days later, Xu Jinglei's blog broke the 10 million click mark, making her the first star blogger on Sina.
This "10 million clicks" phenomenon, akin to a butterfly effect, stirred up a new wave of "blogging fever" across the internet. Sina Blog featured a large focus image celebrating Xu Jinglei's blog breaking through the 10 million mark on their homepage for almost an entire month.
The high click rates attracted advertisers and internet companies seeking to capitalize on the commercial potential of celebrity blogs. At this time, some speculators began linking Xu Jinglei with blog profitability, talking at length about the business model of blogging, including discussions about placing ads on Xu's blog and how the profits would be distributed...