Earlier, a town called Longsha in Shizhu County of Chongqing posted a large family planning promotional poster with the image of Li Yuchun as its spokesperson. The theme was "It's the same whether you have a boy or a girl". After the news came out, it aroused resentment from Li Yuchun's camp. The Longsha Town government quickly took down the promotional poster and has made a public apology recently.