At 10 o'clock on October 10, 2011, the press conference of Leica Camera "the 100th anniversary of the Xinhai Revolution" commemorative edition was held at the Former Residence of Soong Ching Ling in Beijing. Bai Lichen, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), Xu Jialu, Deputy Chairman of the Standing Committee of the Tenth National People's Congress (NPC), attended and unveiled the commemorative camera. Other leaders who also attended the press conference included Yang Chonghui, member of the Standing Committee of the CPPCC National Committee and Deputy Director of the Committee for Hong Kong, Macao, Taiwan and Overseas Chinese Affairs, Chang Rongjun, Secretary of the Leading Party Members' Group and standing vice chairman of the China Soong Ching Ling Foundation, Solnier, director of Asia-Pacific region of German Leica Camera Company, and Chen Weiye, President of Everglory Development Limited.