Li Charm District: - A World of Fashionable Women

In Seoul, there are many comprehensive upscale shopping streets that offer consumers a variety of goods such as cosmetics, mobile phones, casual clothing, hats, and more. Among these, a market district has formed around Ewha Womans University, catering to the needs of female shoppers. Due to its location in front of a women's university, the area offers affordable prices, a wide range of products, and bustling activity.

From accessories, handbags, shoes, casual wear to professional business attire and cosmetics, all these items can be found in the densely packed shops along the main streets and the alleys that branch off from them. Most stores and boutiques are located near the university, appealing greatly to female students. Shoppers here can find not only mid-to-low-range products but also brand-name goods and discounted items.