Why is Jack Ma so popular? "You can make money while you're sleeping" -- College Student Talent Network

This might be a joke. It's true that managers of big companies may not know their subordinates, but as a bystander, I have the advantage of a neutral position. Many employees of Alibaba have become my friends. Therefore, I have reasons to say that I can see the truth of this company more than Jack Ma. But I still can't figure out why Jack Ma is so popular that someone said he even became the "box office" guarantee of the book market. There are as many as six or seven books about him, and they are basically bestsellers.