Traditional naming methods, creative naming methods, allusion-based naming methods, and scientific naming methods. In the past, traditional naming methods were dominant, generally referring to naming after people's names or place names, which was widely prevalent in the 19th century. Today, however, scientific naming methods are primarily used.
Traditionally, products were named after a person’s name, or the origin or manufacturing location of the product, which was an old convention. This was mainly done for ease of finding the producer and production site, and also indicated that the business owner took responsibility for the goods they produced. One advantage of traditional product naming is that it gave the product a face with a human touch. However, one disadvantage today is that such names are difficult to register.
Creativity is also a method of product naming, usually referring to inspiration that the business owner obtains by chance, without any fixed procedure or rule. Interestingly, some product names created through this kind of inspiration turned out to be excellent, such as Quaker (Greeks) and Marlboro (Marlboro).
Some product names have significant backgrounds, and may even have an interesting anecdote. Their naming wasn't deliberately designed, but naturally formed during the development of the enterprise, or had their own stories or meanings. These can be seen in some older products, but are rarely seen today.
The most important way of product naming still relies on scientific naming methods. Naming is no longer a "spur-of-the-moment" idea from the founder, but must be based on scientific evidence, following a scientific process, and using scientific principles to design and establish the product name. This is also related to the development of modern advertising and marketing. Because in today's era of rapid product marketing development, the quality of product naming can sometimes directly affect the success or failure of the product. Therefore, it cannot be established casually; various factors need to be considered comprehensively, combining knowledge from different disciplines.