There was once a question that lingered in the mind of Abraham Maslow: who is interested in creativity? The answer Maslow arrived at was, quite frankly, everyone. Because he believed this interest was no longer limited to psychologists or psychiatrists, but had become a national, even a global issue. Perhaps you picked up this book on a whim, only intending to skim the preface to figure out what this guy Andy Alainicov meant by "how geniuses think"...