Bruce Judson is a successful solo entrepreneur, an award-winning best-selling author, and one of the foremost experts in America on marketing and entrepreneurship.
Judson's unique approach is to create real companies based on theories from his research to "test" his innovative ideas. This combination of practice and extensive research has resulted in highly praised books.
He is a Senior Faculty member at the Yale School of Management.
He was named one of the original interactive marketers in America by Advertising Age magazine, which also honored him as a "marketer's marketer."
Judson's book "Solo! The Real Secrets for Creating a Successful One-Person Business," was the first book to describe how individuals can successfully build businesses without raising capital or hiring employees. It was named one of the Best Business Books of the year by Library Journal.
For Judson, Solo was the culmination of years of work, including research and the creation of several successful solo businesses that he operated himself.