Seven Weapons to Enhance User Engagement

Running a website requires more than just web development skills. For websites where users can add content and communicate with each other, to be successful, you also need to increase user engagement.

Here are seven tips:

1. Support social website login

If possible, it is recommended that you completely abandon the registration process. Even if registration is necessary, make it as simple as possible, ideally allowing users to complete registration with just a few quick clicks.

2. Place forums in prominent positions

Does your website have forum functionality? Great. Now you need to place it in a conspicuous location. If others cannot find it, the forum will be useless. Place the forum link in the navigation bar.

3. Make avatars omnipresent

Many forum software options are monotonous: you can see avatars when opening posts, but not in the post lists. The following forum interface looks more engaging:

4. Highlight recent activities

If users can promptly discover the latest dynamics and updates, they are more likely to participate in website interactions. Recent comments, the latest replies in the forum, new users, and website upgrades can all spark interest.

5. Engage in dialogue with users

If you open a website for others, there might be some restrictions. However, if the website is yours or allows you to interact with users as a developer, seize this opportunity. Doing so shows that you care about your users.

6. Initiate user polls

Many users have something to say, especially regarding new features on the website, and you can filter this information through user polls. Initiating a user poll from time to time can help you understand the community dynamics.

7. Reward outstanding contributors

Are there standout users on your website? They provide you with help and resources or assist in maintaining website order. Giving them small rewards can be very helpful. Of course, don't neglect those who contribute less either.