From March 29 to 31, Premier Wen Jiabao was on an inspection tour in Hubei Province. During his visit to Wuhan Jiantong Animation Co., Ltd., Premier Wen emphasized that we should have our own animation industry: "My granddaughter likes watching cartoons, but they are often about Ultraman. She should watch more Chinese cartoons. The work you do is very meaningful. We need to let Chinese culture go global and showcase China's soft power to the world. Let Chinese children watch more domestic history and local cartoons."
In QQ expressions, cartoon characters such as Tu Bajie, Youxi Monkey, and Xiaopo Hai have become popular among netizens. How to use these deeply ingrained resources to create domestic masterpieces, and stand shoulder to shoulder with foreign stars like Ultraman and Doraemon, is undoubtedly a shortcut for industrial development. Meanwhile, with the instant success of movies like Kung Fu Panda, the Chinese people should calm down and explore and utilize the cultural heritage left by their ancestors.
Compared with the images in imported animated series like Doraemon, Ultraman, Transformers, and Mickey Mouse, domestic animations have long suffered from common problems: "Character stereotypes, too much preaching. The protagonists are either hardworking and studious or bullying others." Therefore, domestic animations need to change the mistakes of being out of touch with the times. Besides strengthening team building and truly making education entertaining, it is also important to tap into public intelligence.
Fortunately, Ultraman now has a Chinese rival - Pleasant Goat. The domestically produced animated series "Pleasant Goat and Big Big Wolf" has already created a box office miracle of over 80 million yuan, and Pleasant Goat has become the hottest cartoon character in China at present. We look forward to more Pleasant Goats joining the ranks of top animators.
Moreover, I would like to say that while domestic animations enjoy policy preferences, they should avoid the negative effects brought by industrial support. If they rely solely on policy protection and ignore the rules of industrial development, lacking truly orderly domestic competition, domestic animations could become an Ashitaka that cannot be propped up. This is certainly not what the Premier wants to see.