Taobao women's clothing autumn wear

   Today, the editor accidentally surfed Taobao again and saw a piece of Yizhi women's fashion open chest short sleeve sweater (model number 49322258w) that a younger sister had just purchased at the end of July. The original price was 149 yuan, and even with an 80% discount, it still cost over a hundred yuan. This time, while browsing in the Taobao Autumn Women's Fashion boutique, I encountered this cardigan being sold in an off-season promotion for only 49 yuan. Subsequently, the editor also checked out other casual brands such as Metersbonwe and Jockey, and their summer clothing discounts were indeed so tempting that it was hard to resist!

   Regarding this, the editor interviewed Manager Xu from the online store. Manager Xu said: "Compared to physical stores, opening an online store requires significantly less basic investment: from taxes, storefronts, to hiring employees! This can save quite a bit of money! Therefore, under similar circumstances, online stores can afford large-scale discounts!" Indeed, price is often one of the main factors consumers consider when purchasing goods, especially for products with high brand recognition. Thus, offering discounts is the most impactful and effective promotional method for consumers. By handling end-of-season products or reducing inventory, accelerating capital recovery, and cooperating with merchant promotions, online stores can maximize their profits!"

      On the other hand, brand off-season discounts help cultivate and retain more customer groups. Direct price reduction activities can generate certain advertising effects, shaping an image of quality products at low prices, attracting repeat purchases from consumers who have already used these products, thereby forming a stable group of existing customers. Even better, current customers might introduce more friends, thus providing more publicity and promotion for the online store! Why wouldn't online stores be happy to do this?

      However, there is one point: off-season branded clothes may have issues with incomplete colors, item numbers, or sizes. For those who are born shopping enthusiasts, act early! For rational consumers, wait a bit. During the off-season, we can indulge in some great deals and enjoy the super psychological satisfaction brought by 'counter quality, roadside stall prices'!

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