1.Gifting Environment
"As the boat is about to depart, we hold hands and look at each other with tearful eyes" — this is the poetic imagery of lovers parting. If one were to give jewelry or similar gifts, it would even more deeply express the tender emotions between them. A long whistle from the train signals the end of four years of schoolmateship, as everyone goes their separate ways today. Leaving a cherished study friend with a memory book or a unique telephone book will carry deep sentiment. Different environments require different gifts to convey affection.
2.Customs and Habits
Sending roses on Valentine's Day is seen as an expression of romance in China, but in some Western European countries, it might be considered a change in tradition. In China, Han people in some areas prefer pork-based foods during the Spring Festival, which in Hui communities or Islamic countries could be seen as disrespectful to ancestors.
3.Gifting Target
Everyone has a specific target when giving gifts: friends give gifts to deepen friendship, parents to promote family ties, husbands to elevate romantic love, and employees to strengthen personal relationships with leaders. Therefore, different gifting targets call for different types of gifts.
4.Gifting Season
"During every festive season, homesickness grows stronger," naturally making you think of reuniting with loved ones. At such times, consider presenting auspicious and unifying items; on Children's Day, adults may contemplate giving children toys or stationery as gifts, promoting family bonds and encouraging progress. Thus, different times allow gifts to express different feelings.
5.Recipient Characteristics
For individuals with different personalities, positions, and tastes, the gifts given should vary accordingly. For someone with strong career aspirations, presenting gifts symbolizing "great success" or "instant victory" on their birthday or during celebrations would surely satisfy them. When younger generations gift elders, health and nourishing items are most appropriate. If the recipient is a businessman, you should choose gifts that symbolize "abundant wealth" and "flourishing business."