During the SEO process, especially in English SEO, one is often not very familiar with resources on English websites. Therefore, there's a desire to use domestic resources for operations, such as frequently asked questions: Is it possible to use Baidu Space or Sina Blog to publish articles and create anchor texts for English SEO?
Similarly, many people often ask: Is it useful to have Chinese websites' friendship links on English websites? If we establish friendship links between an English website and a Chinese website, can this also count as a vote for the Chinese website? Or does the voting effect decrease?
Let’s take a look at lee’s response in the Baidu Webmaster Club. It's a bit long and doesn't directly provide answers, but I believe if you read it carefully, you will gain something from it.
Lee: Let's make an assumption. For example, if you find a website that is very helpful to you, would you want to recommend it to your friends? If so, we can imagine various ways of recommendation: sending the link via instant messaging tools, reposting on forums you frequent, writing a blog post to introduce it seriously, sharing it on microblogs/SNS sites, or if you happen to have your own website, perhaps creating a friendship link on your site... etc.
All these multiple channels of recommendations are used by search engines to judge the value of webpages/websites. Friendship links are just a small part of it. In the last century, when the Internet was not as developed and website editors controlled content, they might have held an extremely important position, but in the 2.0 era, clinging to outdated practices no longer makes sense. Think about yourself, where do you get new information from? Definitely not from friendship links, right? How to do friendship links?
Continuing with the previous assumption, if your friend is interested in the website you recommended, then your recommendation is successful. If your friend is not interested in the website you recommended, then apart from making him aware of the existence of the website, your recommendation has no value.
Search engines judge the value of recommendations in the same way. Please imagine on your own: Would users on an English website think a Chinese website could be helpful to them?
Taking the previous assumption further, if you keep recommending websites that interest your friends, their trust in you will increase significantly because they know the websites you recommend are good. Conversely, if you keep recommending things they're not interested in, they will lose trust in your recommendations, and when they see your recommendations again, they will no longer be interested. They might even curse under their breath, "This guy keeps recommending garbage that wastes my time." From this, we can see how to make our recommendations more successful. The simplest point is to recommend websites that your friends might be interested in.
In terms of voting, search engines follow the same logic, giving more importance to sources that recommend high-quality content while discriminating against or ignoring those that always recommend low-quality content.
The development of search engines is a continuous process of finding and summarizing the patterns of the Internet and utilizing them. These patterns come from user behavior. We often say, please put yourself in the shoes of a user. From the user's perspective, what do you think is reasonable? That's how search engines operate. This isn't just empty talk or a universal reply when there's nothing else to say. The Internet develops too quickly, and search engine technology continues to improve alongside it. Technically speaking, nothing is set in stone. Something that is very important to search engines today may be discarded tomorrow. The only fundamental approach is to stay close to the users.
Efforts to manage your own website and provide content that users need might sound like old clichés that you're no longer interested in. Let me give you an unconventional example. Take recommendations for instance. As mentioned earlier, when users recommend your website to their friends, this process is used by search engines to evaluate the value of your website. Besides painstakingly building external links, have you thought about how to make it easier for users to recommend your website to their friends? The first step for users to recommend your website is to copy the URL. Have you considered whether users might encounter difficulties doing this? A quick search for "how to copy a URL" on Baidu Zhidao will show you that many users struggle with this step. If you add a simple "copy URL" feature to your website, you will help many users who want to recommend your website but don't know how.
Although "copy URL" is invisible to search engines, it ultimately has a real impact on your website's weight. Do you still doubt the statement that "any action beneficial to user experience helps boost website weight"?
With user experience as the premise, focusing on creating good website content is the most important thing. Let me ask all SEO practitioners out there: have you noticed these points and implemented them seriously?