google The new google tv service will connect the google Network to TV screens. — The announcement comes a week after the unveiling of a new version of Apple TV.
Today, eric schmidt, the CEO of google, said, google tv, a service that will connect the Web to TV screens, will be available in the U.S. this fall and globally next year.
On its image is a display of the global advertising market worth 1170 million pounds — — This will boost its online advertising revenues, which totalled $22.9bn (£14.94bn) in 2009.
The news comes after steve jobs, Apple's chief executive, unveiled a miniature version of the Apple TV. Apple TV, which lets users rent movies and TV shows, as well as youtube content and streams , shows that Internet TV has become a new battleground in the competition between the two companies, which is also a battle for market share between smartphones and tablets.
On the issue of competition for smartphone and tablet market share, schmidt said at the closing ceremony of the ifa consumer electronics show in Berlin. google is set to announce a partnership with a tablet computer maker by the end of the year to compete with Apple Inc's ipad. google tv will be powered by google's new browser, chrome OS, instead of an_droid. So far the an_droid has been used on smartphones, and there are plenty of tablets on display at ifa.
schmidt said that google tv service, browse the entire Internet through TV for free, In addition, google will work with various programmers and electronics manufacturers to provide good services to consumers.
But google doesn't want to be a show producer because it doesn't fit its role. — google is about using other people's content, not about being a producer of its own programming. The only content google produces itself is street view, which has been the subject of privacy complaints in many countries.
schmidt told reporters after the speech: “ We will work with content providers, but we will not be involved in the production of specific content. ”
google tv consists of software written by google and hardware from other companies. schmidt said three products will be launched in the United States. — google tv is served by SONY hdtv and SONY Blu-ray players, as well as logitech set-top boxes. google is also bringing smaller apps to google tv. The content will use adobe's flash player (animation editing player), such as youtube and vimeo used on video sites. A demo of google tv at the ifa consumer electronics show showed that it looks like a simplified computer interface, with widgets providing information such as weather forecasts, time and calendars, as well as connecting to web browsers such as facebook,email and youtube.
Still, some people question how easy it is to combine what you want to watch on your computer with what you want to watch on your TV. google instructs developers: “ All input devices in google tv use qwerty keyboard ” But added: “ Users can communicate quickly and easily with one hand, even in distant, dim light. ” It also suggests that the TV screen can be controlled with the mouse, but acknowledges that, “ When the user is not in the room where the TV is placed, it is difficult for the mouse to control the TV. ”