The most creative environmental public service advertisement

Creativity makes environmental awareness more deeply rooted in people's hearts. After we burst into laughter, we need to reflect a bit more: the Earth is the home of humanity, water and air are the fundamentals for our survival, animals are our friends, and it is time for humans to reflect. The SAFE organization has been striving to protect animals for the past 70 years. They expose cases of animal abuse and launch global campaigns against animal testing. SAFE mainly uses public outreach, advertisements, and political lobbying to expose and question the abuse of animals in experiments and commercial exploitation. The two aforementioned advertisements primarily target incidents of animal abuse in commercial exploitation, questioning actions such as using animal fur as tablecloths, tall boots, and other fur products. Labels marked "XL" and "S" are printed on the body of a jaguar. This advertisement, launched by Ogilvy & Mather, aims to tell people: pursuing fashion harms nature more than you can imagine. In a public restroom, the tissue box is printed with a map of South America. The green tissues inside represent the tropical rainforests of South America. As the tissues are slowly pulled out, we will see the green area gradually diminish on the map of South America, representing the adverse impact that disposable tissues have on the tropical rainforests of South America. According to foreign media reports, people come into contact with various advertisements every day, among which some excellent works leave a deep impression, while others require association to understand their implications. Below are 15 outstanding environmental protection advertisements that will certainly allow you to appreciate the painstaking efforts and rich imagination of the designers, and make you believe that environmental protection is definitely not just empty talk. This ecological advertisement uses a wavy cover. When the sun rises, the wavy shadow on the billboard ascends, interpreting the rise in sea levels caused by global warming. A giant black cloud-shaped balloon is connected to the exhaust pipe of a car, filled with the car's daily emissions. On the black cloud balloon, it reads, "If you don't drive for a day, look at how much carbon monoxide can be reduced from the air we breathe." This was an advertisement done by the World Wildlife Fund in China in 2007. This advertisement was produced by the World Conservation Union, commissioned to a Parisian advertising company. Its purpose is to remind people of the role trees play as "green lungs" in our living environment. There is a large slogan on the advertisement: "Before it's too late," used to remind people to protect forest resources. This controversial advertisement features a prominent slogan: "The number of people killed by the tsunami is one hundred times more than the 9/11 incident." The Earth's energy is extremely powerful; please respect and protect the Earth. This was an advertisement created when the World Wildlife Conservation Fund was established. The design of the pattern is excellent, and its creative thinking is truly commendable. The advertisement slogan above reads: "In an emergency, you can't afford the cost of being slow," implying that the World Wildlife Conservation Fund should be established as soon as possible.

Date: May 22, 2011

Label: Public Service Advertising

Category: Micro-Sharing