The well-known technology blog website 24/7 Wall St has evaluated the 25 most valuable blogs in the U.S., with Gawker Media blogs topping the list at a value of $150 million. Other notable blogs such as Huffington Post and TechCrunch also made it onto this list.
Accurately measuring the value of a blog is very difficult, as all blogs are privately owned, and like other content companies, their value depends on how much a buyer is willing to pay. During the evaluation process for the most valuable blogs in the U.S., 24/7 Wall St used independent visitor and traffic data from Alexa, Compete, and Quantcast, while also taking into account that these traffic monitoring agencies often underestimate website traffic. Forecasts for blog CPMs considered the quality of advertisements and the number of ads on web pages.