Do you remember the Million Dollar Homepage? Alex Tew sold pixels at one dollar each and ended up making a million dollars. Because of his brilliant idea, he was reported on by major media outlets. Recently, Tew has come up with a new idea; he is building a new website called Pixelotto. This time, he plans to sell pixels at two dollars each, which would generate two million dollars if all pixels are sold. One million of that will be set aside as a prize; visitors who click on a certain pre-determined advertising pixel will win the one million dollars.