Results Network: A performance-based online advertising platform

CHANet (abbreviation of China Affiliate Network) is China’s most advanced results-based online advertising platform (so-called results-based online advertising is to charge according to the final result of advertisement placement). So-called results-based online advertising is online advertising that is charged according to the final result of the advertisement placement. The two parties involved in the transaction are the website owner and the advertiser. It is usually called action-type advertising (CPA). The characteristic of performance-based advertising is that it is paid according to the actual effect. For example, e-commerce websites can pay for performance-based advertising according to the actual sales brought by the advertisement, and online games can pay for performance-based advertising according to the actual number of registered players brought by the advertisement, etc.